ARPU
Gaming companies typically measure ARPU as the
total monthly revenue divided by the total numbers of subscribers.
ARPU (Average Revenue Per User): This a metric used to measure how much a
game is earning per player, usually on a monthly basis; in this case it is
calculated by dividing the monthly revenue by the number of monthly active
users.
ARPPU (Average Revenue Per Paying User) is a related metric that is calculated by dividing the amount of
revenue by the number of players who paid anything at all. This can be applied
to players who pay for a subscription as well as players that make in app
purchases.
Another variation and related metric is ARPDAU
– Average Revenue per daily active user - This is the average amount of money spent by the
people who use the site on a daily basis. Are they purchasing games?
Making in game purchases? Buying subscriptions? etc.
Understanding ARPU and related metrics is key to understanding how a gaming site
is performing. Pacific Big Data has experience providing custom data service
integration and analytics for companies. For more information on how we can
help your company use accurate data analytics to make informed business
intelligence decisions.
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